Rozas Developed a Two-Minute Lead Response System That Gained National Legal Tech Recognition

When you call a law firm about a legal problem, you’re usually hoping to hear back in minutes, not days. That’s exactly the experience Matthew Rozas built into the intake process at Rozas Law Firm, and it’s earned the firm outside recognition it didn’t have to ask for.

Matthew Rozas, Chief Operating Officer at Rozas Law Firm, rebuilt the firm’s intake system so new leads hear back in about two minutes, cutting more than 66 hours of administrative work every month. Zapier and the UK-based outlet SmartSME have both featured the project independently.

This account draws from Rozas Law Firm’s own team page and the independent coverage Zapier and SmartSME each published on the project, not from marketing copy alone. Matthew Rozas oversees operations as Chief Operating Officer at a firm that has represented Louisiana clients since 2004.

Here’s What You Need to Know:

• Faster response, every time. New leads now hear from Rozas Law Firm in about two minutes, instead of waiting on a callback that may or may not come the same day.
• 66+ hours given back to the team each month. Staff who used to handle manual intake work now spend that time on client cases instead.
• Recognition from outside the firm. Zapier and SmartSME both covered the system on their own, which means the results held up under someone else’s scrutiny, not just the firm’s.

Introducing Matthew Rozas: Chief Operating Officer of Rozas

Matthew Rozas, Chief Operating Officer at Rozas Law Firm, came to the role with a background that doesn’t look like a typical law firm operations job. He served in the USMC Reserves as a Legal Services Specialist, earned Eagle Scout rank as a teenager, and holds an MBA from LSU. That combination of military process discipline and business training shows up directly in how he approached the firm’s intake problem.

Rather than hiring more staff to answer and route calls, Rozas connected the firm’s existing tools, Clio Grow, RingCentral, and Gmail, through Zapier and AI by Zapier, so a new lead is captured, logged, and answered automatically the moment it comes in.

Why a Two-Minute Response Matters for Clients

Someone reaching out to a law firm is often dealing with something stressful: a criminal charge, an immigration visa, a family situation that can’t wait. Sitting with that problem while a callback slowly makes its way through a queue adds pressure that has nothing to do with the legal issue itself.

A two-minute response changes that experience before the legal work even starts. It tells a prospective client that someone is paying attention, that their situation isn’t sitting in a pile, and that the firm they’re considering runs an organized operation. That first impression matters, because how quickly and clearly a firm communicates at intake is often the only signal a new lead has to judge the working relationship they’re about to enter.

It also means less gets lost. Faster, more organized communication at the front door reduces the odds that details get missed or a lead gives up and calls someone else, so the firm can focus on the client’s actual legal needs sooner rather than later.

Rozas’ National & International Recognition

The numbers behind the system are specific: better than 99 percent of the automated workflow runs successfully, the firm’s lead-to-client conversion rate climbed from roughly 11 percent to nearly 14 percent, and the share of calls answered within 20 seconds rose from under 60 percent to over 80 percent in most recent weeks.

Those results are why Zapier featured Rozas Law Firm’s intake system in its own coverage, and why SmartSME picked up the story for its UK audience as an example of automation done well outside the tech industry.

Next month, the Rozas team will be receiving an award from Clio, a worldwide cloud-based management platform for law firms, for their accomplishments using their services to achieve this level of success.

Contact Rozas Today for a Quick Response From a Licensed Attorney

Getting written up by Zapier and covered internationally isn’t the point of running a law firm well, but it’s a useful outside check on whether the work behind the scenes is actually paying off.

For Rozas Law Firm, a two-minute response now isn’t a slogan, it’s a documented, third-party-verified part of how the firm treats every new lead that comes through the door.

This content is general information about Rozas Law Firm’s operations. It is not legal advice, and reading it does not create an attorney-client relationship.